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Delivering solutions that solve some of the most complex and interesting business challenges with the industry’s best talent is what sets us apart from other technology consulting companies. We build long-term relationships, delivering quality, trust and value. From our customers to our partners to our employees, we understand that relationships are critical to our success. It’s these relationships that drive us toward our goal of being your trusted business advisor, providing superior solutions, enabled by technology, that accelerate your success and help you reach your goals.

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Benefits of Staffing Agencies

Benefits of Staffing Agencies

Staffing agencies perform recruitment and selection processes for organizations that don’t have the time, expertise or resources necessary to manage the employment processes. Some staffing agencies provide temporary workers, and others provide candidates for temp-to-hire arrangements. Regardless of the employment type, there are certain advantages to employers’ use of staffing agencies, including expertise, cost, availability of workers and employee retention. Expertise Staffing agencies often have a level of expertise that far exceeds some employers’ human resources departments. Hiring recruiters, employment specialists and an employment or recruiting manager to supervise staff could require a lengthy recruiting period to find qualified employees. Staffing agencies provide services that rival the best qualified recruiters and employment specialists, usually at a lower cost. Employees of staffing agencies generally have a higher level of expertise related to job knowledge, employment trends and recruitment practices by virtue of continuous placement of employees. They also have industry expertise if they work for staffing agencies that specialize in certain fields, such health care providers. Cost Using staffing agencies can result in lower costs associated with hiring adequate staff to recruit applicants. However, because staffing agencies manage the entire employment process, they also relieve employers of costs related to pre-employment testing, background investigations and drug screening. In addition, employers save money related to the expense of payroll processing and benefits administration. Small employers find that they can rely on staffing agencies to provide them with qualified employees at remarkable savings. Network Staffing agencies have a larger network of available workers than do many employers. Employers looking to hire seasonal workers, for example, would need to advertise job openings, interview... read more
The Resurgence of The Corporate Brand

The Resurgence of The Corporate Brand

After two decades of marketers devoting the majority of their creative and fiscal resources to individual products, we see a rapidly growing focus on telling a story at the corporate level. Major companies, whether in B2B or B2C, are stepping up their corporate brand-building. Procter & Gamble has been the most recent champion of crafting and telling the parent story, beginning with the 2010 Olympics campaign “Proud Sponsor of Moms.” Long content to let its corporate brand be defined by the handful of its powerhouse portfolio of brands like Tide and Pampers, P&G’s positioning of 34 of its brands under its corporate umbrella was a first for the company. It was the company’s biggest corporate campaign ever and the first to run on a global basis. Beyond P&G, a series of CPG players such as Unilever and SC Johnson have stepped up visibility for their corporate logos, tag lines and messages. Even product-marketing leader Coke has been emphasizing its brand parent story, with a new corporate-wide website that talks about the impact of all its brands, focusing on the values and mission of the entity that binds them together. However, the shift to messaging the parent company is bigger than consumer goods, and applies across multiple industries. ExxonMobil, Dow, Google, and IBM to name a few — have all upped the messaging on their unifying corporate story. In fact, Kantar Media data shows that corporate advertising dollars grew to 17% in 2012 versus just 3% percent for total ad spending. The trend applies whether the corporate structure is a “parent” brand like P&G or General Motors; an “asymmetrical” structure... read more